birmingham, aerial photography

A New Look For Selfridges In Birmingham

Last week whilst flying our midlands flight we captured this striking hoarding being wrapped around the iconic Selfridges building in Birmingham.

It is designed by Osman Yousefzada, which is called The Dogtooth Flower and it is being wrapped around Selfridges whilst all of it’s 15,000 iconic discs are removed and re-painted ahead of the 2022 Commonwealth Games! Also, a new layer of insulation will be installed making the store more energy efficient and be more environmentally friendly!

It will certainly add some vibrancy to Birmingham city centre!

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